For Business Owners & Entrepreneurs Who Have to Do Their Own Selling:
The 90-Day Online ‘Sales & Closing’ Certification
Confidently Transform Conversations into £1,000-£5,000+ Clients (Especially If You Hate Selling Over The Phone)… And Finally Stop Watching Dream Clients Slip Through Your Fingers
How would you like to discover how you too can become confident in every single sales conversation you have, so you can share your products and services with more people without feeling sleazy - even if the idea of picking up the phone fills you with dread right now?
Because the ability to sell effectively, elegantly, and ethically, becomes possible - and even effortless - when you have an understanding of human connection and psychology.
Look, I’m not going to insult your intelligence and tell you that “sales are the lifeblood of any business”, as if that's not obvious.
You and I both know that unless you’ve got some way of acquiring customers, you haven’t got much of a business at all.
But if you’re on this page, reading what this bloke from Birmingham has to say about selling, I’d be willing to bet you're less than completely satisfied with the current sales process in your business... if you even have a sales process.
Perhaps you:
- Know that you've got an incredible product or service... but find yourself constantly battling the fear of doing your next sales call
- Find yourself agonising over the thought of picking up the phone, only to face another rejection... or worse, come off as the sort of pushy, sleazy salesperson you dislike so much
- Never know what to say when someone tells you what you offer is "too expensive" or that they "need to go away and think about it"
What If I Told You That, in Just 90 days, You Could Confidently Turn Sales Conversations into £1000... £2000... or even £5000 Clients?
You see, of all the 6,000+ Business Owners I’ve worked with over the past 25 years, 98% of them have 2 things in common:
#1. They got into business in to help people and share their expertise on a topic they love.
#2. They're dissatisfied with the number of sales they're making.
And sure, you get the occasional anomaly who loves selling, of course.
The individual who can sell ice to an eskimo. Water to a well. Meat to a vegan.
You won’t hear much from them though. They’re off making money somewhere, closing every sale that crosses their path.
But the majority of business owners aren't naturals when it comes to selling. In fact... many of them HATE having to sell (even though they believe in what they're selling)
Problem is, when most business owners need to make more sales, they look for the easiest solution.
And by 'easiest"... I mean the solution that doesn't require them to do the stuff that scares them.
Which is why they:
- Spend £1000s on a flashy new website that's guaranteed to suddenly 'turn on the taps' when it comes to getting new clients… until they realise they've actually got to find a way to get traffic to the website.
- Try and use (increasingly expensive) paid traffic to generate new clients - where you’re forced to hand over huge sums of money to the likes of Mark Zuckerberg (without any guarantee you’ll ever see a penny of it back).
- Pour countless hours into complex marketing systems and ‘funnels’ - desperately hoping that people will 'sell themselves' and buy online... so they don't have to do another sales call to grow their business.
Sound familiar?
What if there was a different option?
What if there was a proven framework that ANYONE could inject directly into their business in just 90 days, and eradicate the fear of selling... for good!?
Fortunately, for you, there is.
In fact, this framework has existed for several years, and been referred to as "the best kept secret of experts, coaches, and consultants" by those who've consumed it.
But until now, the only way to access this framework was to take some time out of your business, travel to Birmingham, smack bang in the middle of England, and attend a 3-day training.
Which is easy enough if you live around the corner... but is less ideal if you've got kids, can't take the time out of your business, or have to catch a flight to get to our purpose built training centre.
Introducing...
The 90 Day Online Sales & Closing Certification
This isn't just another sales course. It's an in-depth programme which has been designed to change your entire approach to selling, crafted meticulously for business owners and entrepreneurs like you, who are brilliant at what they do but just can't seem to crack the sales code.
And on this page, I'll reveal how you can get access to the system that doesn't just teach you to sell... but transforms you into someone who can confidently execute sales conversations with ease - and who conducts sales with the elegance and effectiveness of a seasoned maestro.
So, buckle up and prepare to discover the secrets to turning conversations into high-ticket clients with ease and integrity.
"We've (Nearly) Tripled Our Sales"
"We started working with Matt, Jack, and the team in May.
In the 6 months leading up to working with them, we did £472k in cash collected.
In the 6 months after, we've done £1.1million in cash collected. Nearly triple!"
- Ben Nichols
Founder, Dog Training College
"What Does This Guy Know About Sales?"
The fact that you're on this page suggests you probably have at least some idea of who I am.
Maybe you’ve been to one of my trainings at our purpose built training centre, at our offices a stone’s throw from Birmingham Airport.
Or perhaps you’ve been watching my content on YouTube, LinkedIn, Facebook or Instagram, or seen me speak on stage (and tried desperately to understand my ‘brummy’ accent).
But in case you don't know me, let me tell you why I feel so deeply confident that I can transform the way you feel about selling:
Is A Fear of Sales Holding You Back?
The vast majority of business owners and entrepreneurs, maybe even you, are stuck in a cycle of dread and avoidance when it comes to sales - especially the dreaded phone call.
You got into business to innovate, to provide solutions, to change a piece of the world for the better - not to cold call until your soul feels cold, right?
Time and time again, I've witnessed incredibly talented business owners with a revolutionary product or service... who just can't seem to get their sales to match their vision.
They're forced to stand by and watch as lesser competitors (with half the value proposition) snatch up clients...
All because they're just a bit better at closing the deal. It's not just frustrating, it's downright disheartening.
And it's NOT your fault!
Because traditional sales methods?
They teach tactics that feel inauthentic, pushing you to manipulate or pressure potential clients into saying "yes."
And all that does is erodes trust, damages your brand, and, let's be honest... it feels terrible!
You didn't start your business to become a high-pressure salesperson, did you?
The real problem is this:
The landscape of sales has shifted, and what worked yesterday isn't going to cut it today.
Your clients are savvy, informed, sceptical, and they can smell insincerity from a mile away.
They're not just buying a product or service; they're buying trust, confidence, and a relationship.
And if your sales approach isn't built on these foundations, you're going to find yourself struggling to keep up.
"I'm now closing at 80%"
"Before joining the Elite Closing Academy in August 2021, my main downfall was that I was always attached to the outcome and how to get the deal. I was so focussed on trying to close prospects straight away, without doing any of the stuff that comes before that. Just 6 weeks after joining the ECA and implementing Matt’s pre-closing process, my conversion rate sky-rocketed from being pretty much non-existent to 80%”
- Deenita Pattni
Founder, The Linked Lab
Uncover a 'Future Proof' Sales Methodology
So what makes the 90 Day Online Sales & Closing Certification different?
Well it's not about handing you a bunch of scripts that sound robotic, or leaning pressure tactics that turn off today's discerning clients.
It's about understanding the psychology behind decisions, the subtle dance of human interaction, and how to align your sales process with the core values that drive your business.
This programme has been meticulously designed not just to tweak or adjust your sales approach, but to fundamentally transform it.
This is where the science of sales meets the art of human connection, where you'll learn not just the tactics, but the deep-seated principles of closing deals in a way that feels authentic, respectful, and, above all, effective.
This certification is your roadmap to becoming someone who navigates sales conversations with ease, confidence, and an uncanny ability to turn prospects into loyal clients. Inside, you'll discover how to:
By the end of this 90-day journey, you'll not just be closing more sales, you'll have transformed the way you do business, building a foundation of loyal clients who are as excited about your offer as you are.
This isn't just some online course.
It’s an investment in your business's future and your personal growth as an entrepreneur.
The Power to Transform Your Business Trajectory
Embarking on The 90-Day Online Sales & Closing Certification journey unlocks a treasure trove of benefits that extend far beyond the immediate increase in sales numbers. Here's what you stand to gain:
- Elevated Confidence: Finally wave goodbye to dreading sales calls. You'll uncover the knowledge and skills to approach every sales conversation with confidence, knowing you have the framework to guide the interaction to a successful close.
- Deeper Client Connections: Learn to forge genuine connections with your prospects, transforming the sales process into an enjoyable and meaningful interaction. This not only increases your 'close rate', but also builds a foundation for long-term client relationships.
- Enhanced Persuasion Skills: Master the art of persuasion, utilising a deep understanding of human psychology and communication to naturally guide your prospects toward a 'yes' - without resorting to pushy or uncomfortable tactics.
-
Strategic Objection Handling: Discover how you can turn objections into opportunities to deepen trust and demonstrate value, ensuring that the all-too-common roadblocks like "I need to think about it" and "can you send me an email" no longer stand in the way of your sales success.
-
Increased Sales and Revenue: Implementing the strategies and techniques from this certification will lead to more closed deals and higher ticket sales, directly impacting your bottom line in a positive and significant way.
- A Repeatable, Scalable Sales Process: The skills and knowledge you gain will not only serve you in the immediate future but will provide a robust framework that you can apply consistently as your business (and team) grows and evolves.
-
Personal and Professional Growth: This certification is not just about improving sales, it's about enhancing your overall approach to business and communication - fostering the sort of growth that will benefit all areas of your professional life.
-
Community and Support: Join a network of likeminded professionals who are on the same journey, providing a community of support, inspiration, and shared learning.
The 90 Day Sales & Closing certification isn't just about becoming a great salesperson - although that is a byproduct of completing the programme.
This is about taking a new approach to sales and closing in your business, to give you a renewed sense of purpose, confidence, and effectiveness, and leave you feeling ready to take on the inevitable challenges you'll face in your business.
"I've Already Closed 3 Deals worth £25,000"
"A week after joining the ECA and implementing the ECA Framework, I closed out 3 deals worth £25,000…and in the following two months, I tripled my sales. I’m now at the point where I either need to recruit or shut the door to new business…not a bad position to be in!”
- Jerome Lane
Director, Taxantics Ltd
Get Started Today for Just £1,999+VAT
Investing in The 90 Day Online Sales & Closing Certification is your first step towards mastering the art of sales and transforming your business' future. Here's an overview of the investment options and what they include:
"My Monthly Revenue has Increased 66%"
"After finally grasping the multiple sales scripts that Matt teaches, I’ve achieved a record month in terms of revenue, and I’ve managed to maintain this ever since. To be specific, before attending Matt’s training, I was generating around £12,000 a month. After attending, my monthly revenue jumped to £20,000”
- Mark Stimpson
Co-Founder, Strength Hub Oldham
Invest with Confidence... with my 100% Moneyback Guarantee
I understand you may have had your fingers burnt in the past - by programmes and courses which promise the world... but ultimately fail to deliver.
That's why I'm giving you a 14-day, no questions asked, 100% moneyback guarantee on your investment in the 90 Day Online Sales & Closing Certification.
Meaning you can explore how powerful this programme is for yourself - completely risk free - safe in the knowledge that if it doesn't live up to (and exceed) your expectations in every way, you can receive a full refund within 14 days.
What's Included: Module Overview
Each module of the 90 Day Sales & Closing Certification has been designed to not only empower you with the knowledge and knowhow you need...
But to give you a deep understanding and of exactly how you can apply these strategies, ensuring you emerge from the certification not just as a better salesperson, but as a trusted advisor to your clients.
- Course Introduction: Here's what you can expect from the programme and how to get the best possible result.
- The Five Key Sales Cornerstones: Revealing the 5 key areas that enable anyone to become proficient at making sales.
- Understanding The ECA Philosophy: Getting clear on how the Elite Closing Formula works and how you can create the same for your business.
-
Why Do You Do It? What really drives you each and every day to get up, perform at your best and create great results?
- The Prospecting Journey - Part 1: Meeting your prospect at the beginning and not trying to rush a sale through is critical to their experience, how they feel about your business and ultimately increases your conversions.
- The Prospecting Journey - Part 2: Understanding where your prospect is in the journey means you know exactly which techniques you should be using. You can't try and close someone who's a prospect and you shouldn't be selling to someone who's an HQL (Highly Qualified Lead)!
- The Prospecting Journey: Discover the right tools, techniques and templates to guide your prospect through a seamless sales process every single time.
-
Selling With Certainty: How to instil high levels of confidence in your buyer so they strongly trust in you to deliver them the result they're looking for.
-
The Serve, Sell, Close Cycle: Making sure you find the perfect balance so you don't end up over-giving and watching ideal clients walk away saying "it all sounds great, I'll be in touch".
- Managing Your Sales Mindset: How to make sure you're always giving yourself the best possible chance of making sales, especially when you don't close the deal the first time round!
- Persistence Resistance: How to follow up the right way so that you don't feel pushy and end up burning relationships.
- Possibility Thinking: Discover the powerful process to breakthrough blockages and create new ideas for achieving results.
-
The Funnel of Fear: Where fear lives in your brain and how to make sure you keep your prospect in a place of psychological safety, happiness and trust.
- Asking Great Questions: Sales is all about asking amazing questions, here's the right way to do it so that your prospect feels heard, understood have conviction in you solving their problems.
- Question Examples: Use these exact questions the next time you're speaking to anyone and see how they respond.
- Neutral vs. Outcome Questions: There's almost never a time for a neutral question in a sales conversation so it's imperative you know the difference and how to deploy the right ones.
-
Red vs. Green: The positive or negative impact a single word can have in your brain can cause people to engage or walk away. Here you'll discover exactly what to say and do.
- Tonality: Your tone says a lot more than your words! Discover how to use differing tones throughout your sales conversations to make your prospect feel at ease and take action when the time is right.
- Overcoming Objections: Don't wait until the end before hearing objections! Here you'll learn how to explore them early so they don't become blockers later in the sales process.
- Bullseye: This is all about breaking through the surface level of the answers you get when speaking to prospects. This will enable you to elicit what's really going on and what the key drivers are for each person.
Clarity & Certainty
- Clarity On Your Offer: Fill-in-the-blanks template to help you make more sales, quickly! We've made things easy for you and created a fill-in-the-blanks 'Written Proposal' template. This is the exact template we use and so the layout and structure is proven to get the deals done!
- Creating MASSIVE Certainty: How to create even more certainty both in yours and your prospects mind.
Beliefs
- The Power of Visualisation: Use this powerful technique to bring more sales and revenue into your business.
-
Assumptions, Presumptions & Opinions
- Beliefs: To get great results in business (and in life) we must have belief - here's exactly how you get rid of the negativity and embrace success.
Online Sales
- The New Way to Make Online Sales: Times have changed and so has the way sales generated online need to be approached. Here you'll discover how to increase your sales from your online efforts.
Positioning & Processes
- Selling With Values: Staying aligned to your values will automatically mean you won't come across as sleazy or 'salesy'.
-
Opening Call Framework (PUNTQ): This powerful framework will guarantee you ask all the right questions when you speak with a prospect for the first time.
-
The Proven Sales Process: Model the journey we use to guide people through our product suite and go from a browser to a multiple buyer
Additional Resources
- Workbook: The Elite Closing Academy Phase 1 workbook for you to complete throughout the training.
- Training Infographics: Easy to access info-graphics to print out and display so you can quickly recall some of the training and frameworks.
- Open With A Close Book: Your free copy of Open With A Close.
- Scripts: 6 of the best performing sales scripts: Cold Call, Overcoming Objections, Prospecting, Referral, Refund/Cancellation, Strategy Calls.
-
Money Stall Masterclass: Comprehensive video training on how to specifically overcome the Money Objection.
What Will Your Business Look Like 90 Days from Now?
Right now, you're faced with a decision.
A crossroads, of sorts.
One path leads back to the status quo, where the fear of sales, unpredictable revenue, and missed opportunities linger.
The other path?
It leads to the 90-Day Online Sales & Closing Certification, a journey that transforms not just how you sell, but how you view selling, in your role as a business owner and entrepreneur.
Imagine, just three months from now, you could be ethically closing sales with ease and confidence, watching your business and profits grow, and finally feeling a sense of accomplishment and confidence in your sales process.
This isn't just about improving a skill.
It's about changing your business' trajectory and your professional legacy.
So if you're ready to leave behind the anxiety and unpredictability of your current sales process...
And if you're prepared to step into a role of confidence and success...
It's time to take action.
Hit the button below to enrol in The 90 Day Online Sales & Closing Certification today.
Your future self — and your bottom line — will thank you.
So to begin your journey to sales mastery, to build the business you've always envisioned, and to create the impact you know you're capable of, join me on the 90 Day Online Programme today.
Speak soon,
Matt Elwell
Founder of the Elite Closing Academy
P.S. Remember, with my 100% Moneyback Guarantee, you've got 14 days to get started with the Online 90 Day Sales & Closing Certification and if, for any reason, it doesn't meet your expectations... I'll refund 100% of your investment, no questions asked.
So far, 1341 people have been through this exact certified training, and I've never had a single person request a refund. In fact, we've had hundreds of people make a return on their investment within days of the training
Meaning you have nothing to lose and a world of confidence, skills, and success to gain.
So take the first step towards transforming your sales approach today and watch as the doors to new opportunities and growth swing wide open. Click the button above to get started, and secure your place in a community of winners, movers, and shakers just like yourself.
P.P.S. Still on the fence? Take a moment to think about where you want to be in the next three months.
More of the same, or standing at the pinnacle of your new sales capabilities, closing deals you once thought were out of reach?
The choice is yours, and it's only one click away...
FAQs
How long do I have to complete the programme?
While the programme has been designed to be completed over 90 days, it is possible to complete it sooner. However, your investment secures you lifetime access to the course and materials, meaning you can work through it at your own pace and revisit whenever you need a reminder.
Will this work for me? I'm a [insert your speciality here]
Because of the nature of the framework I shared in the 90 Day Online Sales & Closing Certification, it can be applied to any business with ease. In fact, the clients who've been through this training include coaches, consultants, agency owners, 'bricks and mortar' businesses, manufacturing companies, tradespeople, e-commerce businesses, and practically every kind of business you could think of!
What if I don't like it, or it doesn't work for me?
I've actually got 2 moneyback guarantees in place, to ensure your investment is protected. Firstly, if within 14 days, you decide the programme isn't for you, I'll give you a full refund (no questions asked.
If however, you go through the entire programme, complete all the modules, do the work, and follow the methodology you learn throughout the programme, and you don't achieve an ROI within 3 months, I'll refund 100% of your investment.
Can I access the course on my phone/laptop/tablet?
We've chosen a purpose built online course platform called Kajabi to deliver the programme, meaning you can access the content from practically any device with Internet connection - including your phone, tablet, laptop or home computer.
Will this training only help me on the phone?
The framework, techniques, and scripts you'll discover throughout the programme encompass every aspect of sales - whether you've having conversations over the phone, on Zoom, in person or from stage.
TERMS & CONDITIONS | PRIVACY POLICY | CONTACT US
All Rights Reserved, All Wrongs Reversed 2024 © Copyright Elite Closing Academy